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LOVI

brendi LOVI mSoblebis cvalebadi moTxovnilebebisa da aRzrdis modelis ganviTarebis pasuxad daibada. aRzrdis es modeli am procesSi mamis aqtiur CarTvas da wyvilTa aqtiuri cxovrebis wesis bavSvis aRzrdasTan SeTavsebas uzrunvelyofs.

Cven gadavwyviteT Segveqmna produqti, romelic mSoblebis molodins gaamarTlebda. eqimebis - neonatologebisa da logopedebis jgufTan erTad, Cven vmuSaobdiT iseTi boTlisa da sawovaras dizainze, romelic Cvils wovaSi aqtiuri monawileobis miRebis saSualebas miscemda (iseve, rogorc ZuZuTi kvebis dros xdeba). da marTlac, Cven SevqmeniT evropaSi pirveli da erTaderTi dinamiuri sawovara, romelic kvebis dros formas icvlis (iweleba). es gansakuTrebuli, silikonis arahomogenuri Sreebis dapatentebuli teqnologiis meSveobiT gaxda SesaZlebeli. garda amisa, dinamiur sawovaraSi arsebuli specialuri CanarTebi (dizaini efuZneba mkerdis laqtaciur arxebs) aregulirebs sakvebis nakads da astimulirebs Cvilis aqtiur kvebas. dRemde wovis procesi arasodes yofila ase mimsgavsebuli ZuZuTi kvebis bunebriv procesTan.

imisaTvis, raTa davrwmunebuliyaviT dinamiuri sawovarasa da LOVI–s boTlis meSveobiT aqtiuri kvebis efeqturobaSi, Cven CavatareT samedicino kvleva poloneTis sxvadasxva qalaqis saavadmyofoebsa da pediatriul klinikebSi  607 Cvilis monawileobiT. es am tipis pirveli kvleva iyo, romelic poloneTSi aseTi didi masStabiT Catarda. eqimebma da eqTnebma, iseve rogorc dedebma daadastures Cveni produqtis unikaluri Tvisebebi da Cveni brendis sandooba.
imisaTvis, raTa efeqturad mogvergo Cveni produqtebi mSoblebis cvalebadi moTxovnilebebisTvis, vcadeT Segveqmna inovaciuri produqtebis sruli seria, romelic uzrunvelyofda kvebas da gaamartivebda aqtiuri aRzrdis models.

amavdroulad, gvsurs wavaxalisoT mSoblebi mxardaWeriTa da aqtiuri aRzrdis ideis ganviTarebaSi TanamSromlobiT. Cven vgegmavT monawileoba miviRoT  bavSvis aRzrdis Tanamedrove, gonivruli, kolaboraciuli stilis ganviTarebaSi, romelic saSualebas miscems mSoblebs ganicadon maTi axali rolis kargad SesrulebiT gamowveuli didi sixaruli da kmayofilebis SegrZneba.